Not satisfied with over stereo typing their audience, VH1 has started to reinvent or identify their consumer based audience for advertisers. This new identity allows them to monetize their shows in a more specific way and guide what type of content they should have in their shows.
Gen Mixers are 25-34 and a cross over between Millenials and Gen X. A “cusp generation” if you will.
Gen Mix Consumer Shopping Habits
Gen Mixers love the designer collaborations with Target and H&M. They want the designer name, just not the price point. Jimmy Choo, Alice + Olivia, Alexander McQueen and Sonia Rykiel top consumer lists. Gen Mixers will never buy collaboration designers at full price. A woman who bought Alice + Olivia for Payless will not pay full price for an Alice + Olivia dress at Nordstrom; she will buy it at 50% off at T.J. Maxx. 68% of women check five (5) or more sites online before they shop and buy; Gen Mixers are price savvy. These women use digital ads for Target, Walmart or Sunday newspapers to price compare. Gen Mixers are concerned about the recession but they’re secretly hungry to shop, and deep sales and discounts validate shopping. Gen Mixers only change their consumer patterns if they lose their jobs. They’ll continue to spend, but now they’ll go into department stores such as Macy’s and bargain with sales people. More info can be found here:
Niche audiences have always been a target of production teams intent when looking at new content they are producing. The internet and technology now give us more information that we can use to be specific about what types of people will want to watch what kinds of shows. By being more specific, there is less room for error and more vlaue for advertisers when marketing effectively to these niche audiences. The Oxygen network has taken this a step further and overtly identified their key targeted audiences in order to attract more of them to their programming. This wave of personalization and identifying with others like us is just the beginning for new content being delivered on TV and online.
Check out the Generation O and what they are watching…
The cost of production for TV shows and Movies has always been a deterrent for producers to release, test, and prove ideas in front of large audiences. Several television studios have tested the waters with Web-to-TV crossover shows. Two years ago Disney/ABC launched “Stage 9″ but its lackluster performance has slowed its momentum. In the midst of all this, Fox Networks took a fresh approach by not focusing on web hits and making it part of their development process.
“Most of the stuff we have done is for less than the cost of a script,” says Gabriel Marano, Vice President of Programming at Fox Television Studios.
The key is getting the right channels on the most visited online portals and creating a digital incubation of content. The future of content is online and the crossover of TV and web is here. The production studios that leverage the strengths of both in the end, will win – both in eyeballs and advertising.
Check out Fox’s recent scripted “gameshow”/comedy: “When Ninjas Attack”
We, GTS Productions, LLC, are currently signing deals on locations, hiring crews, music, etc and resourcing a top notch casting director for casting and shooting our pilot in early May. Thanks and best,
As spring winds down in Aspen, that in between time from the fast paced powder days and watching the snow start to melt. The sun shines bright and models young and old start getting spotted for photo shoots. Just a couple months earlier Olympians and X games champions celebrated medals on this very spot. It just goes to show how special this historic ski resort is.